South Asian Business Etiquette: Cultural Awareness is Essential
More than 600 new immigrants have landed in Canada per day since 2006. Vancouver is home to nearly half of visible minority (41.7%). South Asian is the second largest population in Vancouver after the Chinese. The high concentrations of South Asian residents are found in Surrey, Richmond, and Abbotsford. The article "How well do you know Canada’s largest ethnic consumer group?" in the Marketing Magazine illustrated some facts about this vibrant consumer market
Generally, immigrants from South Asia quickly accept many Canadian cultural patterns, but they maintain a core of continuity in business practice. There are certain customs and expectations that you are expected to follow. For example, do you know that you should always present your business cards with you right hand as it shows a sign of respect, confidence and sensitivity? This short guide illustrates a few cultural facts and their influence on business etiquette.
One of the biggest obstacles to overcome when doing business with South Asian is definitely the cultural differences you will certainly encounter. The more you understand their culture, the easier you can refine your approach and improve your chances of success tremendously. If your business is trying to reach South Asian market in Vancouver, cultural awareness is essential.
June 5, 2014
Tags: Business Etiquette, Cultural Marketing, South Asian, India, Vancouver, Richmond, Surrey.