The Largest Vaisakhi Parade Outside of India - A Great Opportunity to Connect With Ethnic Communities.
Vaisakhi is a cultural celebration of the New Year, harvest season and the birth of the Khalsa fraternity. It is considered one of the most important festivals in the Sikh calendar.
There are 2 major Vaisakhi Parade in the lower mainland – Vancouver Vaisakhi Parade and Surrey Vaiskhi Parade. This year, the Vancouver Vaisakhi Parade took place on April 13th in South Vancouver around 49th/Main Street, which attracted over 100,000 people. The Surrey Vaisakhi Parade will be held on Saturday, April 20th expecting over 200,000 spectators. Attendees of all cultures are invited to this celebratory and rich cultural event, which features gifts, community performers and live music. To pay tribute to the harvest celebration roots of the parade, free food and drink will be given from local residents and businesses. Participants are requested to cover their heads, and not to smoke or drink at the event.
Last year, the Surrey Vaisakhi parade draws more than 150,000 attendees from across all cultures and religions. More than 2500 participants representing over 20 community organizations participated in this celebratory event, with thousands celebrating the spirit of Vaisakhi in roadside booths along the parade route.
This celebration provides an excellent opportunity to connect with your potential ethnic communities. Your participation will allow you to better understand the South Asian cultures. Subsequently, you will be able to recognize key drivers that exist in South Asian cultures and increase your market share in this segment.
April 18, 2013
Tags: Cultural Event, Festival, South Asian, India, Vaisakhi, Parade, Surrey, Vancouver.